If you are really only starting out, you may not even know what RSS is, far less RSS feed marketing. RSS stands for Really Simple Syndication, and it’s a family of web formats that are used to publish things that are updated terribly frequently, such as blogs, headlines, and so on.
What is RSS
RSS lets many people do many things; for the publisher to syndicate the content automatically, for the reader, it allows them to subscribe and automatically get updates from their favourite websites, and for the web marketer, it presents an opportunity to constantly reach an audience of interested prospects thru RSS feed marketing. When you have an RSS feed, here’s how you can boost your website traffic by employing it to market with.
Maximise your RSS
To make the maximum of feed syndication, you need to grow your readership base. to do this, you’re going to need excellent content. RSS feed promoting depends on you engaged users reading your feed to get motivated enough to go to your website, and hopefully take action when they get there.
Your readership is the most significant tool in your marketing arsenal. They are people who cared enough and were interested enough in you to register for more content in the first place. Be very careful about how many sales spiels you send out as a part of your RSS feed marketing strategy. Too many and you risk dividing your audience. Try to provide at least two times as much useful information as you do promotions.
To help promote your RSS feed marketing efforts, you also need to promote it outside of your internet site. A good way of building your list is by submitting your feed to directories. Folks who would usually have not heard about you will find you this way.
Directories allow users to see feeds by classes, letting them join up to multiple blogs in areas that interest them. You just have to make certain that your content ( it always returns to the content ) will keep them interested after they get there. If you don’t they’ll end up dropping the feed.
You not only need to promote your site through RSS feed marketing, you also need to pump your feed through your website. Have the sign up for the feed prominently displayed and make it easy for folk to sign up. End every blog post with a heads up that if they liked the post, they can join up to the RSS feed in order that they will know as fast as new content is available.
After you build your list, your RSS feed marketing can be the most valuable promotions you do on your internet site. They can certainly be among the easiest!
Credit to Bravr (https://www.bravr.com) for contributing to this insightful article.