Understanding the features of White Hat SEO

If you have plans of investing on your own websites, then you have a lot of things to consider. One is about how you are going to maintain the traffic on your site as well as how you can turn your visitors and readers as your future clients or customers. This task sounds really easy to achieve, but what you need to focus on is how you are going to do it. Even experts need time to study this marketing strategy, so if you are new in SEO, then you might find things complicated.

Individuals, who are in the business industry often invest on websites because their readers and followers could be their potential customers. Now, if you would like to start investing, then you may visit vivatraffic.com – search engine optimization expert. Remember that without SEO skills, an expert’s help is needed to achieve the goals of the company or the marketing team.

Through the SEO, you can get traffic to your website when a viewer or reader will be linked to your site through the search engine results like Google. An SEO expert does not simply use SEO, instead they have White Hat SEO. This is a technique or strategy that is specifically designed and used in increasing the rank of a website on the SERP or search engine results page. This technique strictly follows the policies as well as the rules that search engines set in order for your site to be optimized. It is important for you to understand what White Hat SEO can do that is why we have here essential features or functions explained.

Use of Keywords

The use of keywords is very important because a reader would always type the keyword when searching via search engines. Learn how to use long tail keywords rather than a competitive keyword. Long tail keywords are the ones that are suggested by the search engine.

Since it is in the suggested words, then there is a big chance for the reader to click it. Therefore, there would be a higher chance for the readers or viewers to visit your website and this will then cause traffic. If you have competitors, it is also possible to use the same keywords that they have. It will be great to read more info about this keyword, so that you will know how to use it.

TheContent of your Website

When it comes to the content of your website, you have to make sure that everything is already there. All important information that a searcher or reader needs should be in the content. It is better to have a long and a full detail content, so that it can earn more traffic.

You also need to consider the satisfaction of the readers or viewers. Imagine yourself as the one searching, will you be satisfied with a page, having too general content? If possible, you must make sure that a user would stay long in your page because he does not need other sites just to get information. And then, make sure that it is readable enough, so that the user can easily understand it.


Allow the search engine to understand what your website is all about. With the Uniform Resource Locator or URL or web address alone, the search engine must be able to get the description of your page. If you would like to know more about creating a url for SEO, then go to https://webdesign.tutsplus.com/articles/how-to-create-an-seo-friendly-url-structure–webdesign-9569.

You do not need a very long URL. If possible, you have to make it short and precise. And then, you have to make sure that you can find the keyword in the URL. Through this, a reader searching for the keyword can easily get to your web address.

Building Links 

It is also important for you to create links. For example, you can write or post your website content to an existing website with the right niche.

Aside from that, you may also try looking for websites with broken links.Now, you need to contact the owner or administrator of that website and ask them to replace it, using a dead link. If you will try this, then it will be best to learn more about the difference of dead and broken links.

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