Search engine optimisation or SEO is a set of strategies that is aimed to make one’s website visible for online users. More importantly, its purpose is to make the website rank better in the search engines. If you are a business owner who is running a venture online, it is entirely up to you if you want to handle employing SEO strategies yourself or hire a reputable SEO company. You can do the latter if you are not confident enough with doing the strategizing yourself and you want to ensure that you get the results that you want; just make sure that you hire the one that can guarantee the best outcome for your website. Also, make sure that the company is receiving great reviews from its clients, which basically means that their services can be trusted. Indeed, you must steer away from SEO companies that employ ineffective strategies. Not only is it a bad investment, but it may also destroy your website as well as your brand’s reputation.
There are the good SEO companies who take pride in the services they provide, they are considered SEO Hero, but there are also who provide their services half-baked. How can you tell if a company offering SEO services is a “scammer” and should be avoided? Here are some tell-tale signs you need to look for that would indicate that the service provider is indeed such:
- The fees are ridiculously low or high – This is rather simple: low-priced services would mean low-quality SEO results for your website, and ludicrously-high-priced services would mean just that. You know that a SEO company is reputable if it can demand higher fees but still deliver great services and that clients are satisfied with the results. Indeed, you must learn how to weigh in price and reputation while selecting for the best company for your needs.
- Results can be determined in just a few days – If you have at least basic knowledge of how Google works, you know for a fact that indexing a site and ranking it would take months. If you spotted a company or a provider that promises you a quick website index by Google in just a short time, stay away from it. Doing business with the company may result in poor quality service and bad results for your website. Indeed, a professional company often takes time to do extensive research throughout your website. It will look at what needs to be improved in terms of structure and content, so that your website can become SEO-friendly. It will then employ strategies to make it even more relevant, which increases your website’s likelihood of being recognised and eventually index by search engines.
- A company is not professional enough when answering your questions – Avoid, once and for all, a company that does not answer your questions with regards your site and does not set expectations. Often, it is only interested in profit—your money—and does not display professionalism when dealing with you, a client.
Some SEO providers see potential clients as having dollar signs over their heads. If you hire one and you don’t get the results you deserve, then it is painful not just financially, but also painful for your budding reputation online. Indeed, try to avoid them as much as possible if you see the mentioned points above in them. Look for a topnotch SEO Hero who has the experience in providing solutions for business website owners. Not only that, but the company must have built a reputation in the industry that warrants the fees they charge from their clients. The company must be professional when working with you, and must be able to attend to your website needs from the get-go.