This article is for webmasters and bloggers who have some knowledge about search engine optimization, but who may need a guide to help them complete their on-page SEO. It assumes that the reader knows the definition of SEO, and assumes that the reader knows how to add things such as H tags to their web content.
Who is linking to your website and why is it a good thing?
Links from other websites to your websites are known as backlinks. The search engines use them to help rank your website on their search engine index. That is why people say that backlinks are good for your SEO (Search Engine Optimization). When people link to your website without any form of incentive, then it is known as an organic backlink.
How do backlinks help a website’s SEO?
The search engines use a number of factors to rank your website on their search engine index. One of the factors is backlinks, which are regarded as votes for your website. Each link to your website is regarded as a vote for your website by another website. The amount of “votes” that your website receives is just one factor, but websites with more backlinks are often ranked above websites with fewer links.
Why shouldn’t I buy backlinks?
You do not know if they are coming from black-hat SEO. If they are then they may end up getting your website banned or punished by Google. The bad thing is that the punishment/penalization does not happen right away, so the people who sold you the links may have been paid a while before you find out that something is amiss.
Fill in your Meta keywords tag
Put approximately five to twelve of your most important keywords or key-phrases into your Meta keywords tag. Do not forget to make some of them synonyms.
Fill in your Meta description tag
Write a description of your web page into your Meta description tag. You may write as much as you like, but between 150 and 160 characters is sufficient (characters include spaces). Try to place at least two keywords into your description tag.
Get links from blogs and article sites
You can write a guest post for another person’s blog and add a link to your website. This is still a backlink and still helps your SEO. Or, you can go the more traditional route and create an article that you load onto an article site. The link from the article is then pointed at your website, and this is then a backlink.
Fill out your H tags
Look up how to use them and add them to as many pages as you can. They are a way of telling the search engines what is important on your page and what is not. If you really do not want a piece of your text to be indexed/read by Google then put it into “no-follow” tags.
Be very careful about your keyword choice
The goal is not to choose the most popular keywords. The goal is to choose and use the keywords that your target audience are going to use. You need to pick the keywords that your potential viewer is going to type into a search engine, and then add those keywords to your website in a way that accounts for the potential viewer’s motivation for visiting.
Long tailed keywords
These may be the most important keywords on your web page. They are actually key-phrases because they are made up of more than one word. A word such as “homes” may be very popular on the search engines, but a long tailed keyword such as “how artificial intelligence is changing the face of digital marketing” would draw in more targeted.
Your internal links are all part of your SEO. A good navigation system is all part of a great and easy to use website. You can also use internal links to show Google what your pages are all about. When you point an internal link to a page, you should add keywords to the anchor text of the link. These keywords give the search engine a clue as to what the linked page is all about.
These are the links that point from your website out to other websites. They are not really helpful for your SEO in the strictest sense, but they may damage your SEO if they are pointing at banned sites, pirate sites, sites with malware on them, sites with criminal activity on them, etc. Basically, if your outbound links are pointing at nefarious websites, then you may be tarred with the same brush.